Burger King Singapore Never Chicken Out

Singapore – Burger King has launched a new campaign with the slogan “The King, You’ll Never Chicken Out!” to its range of offerings to promote chicken.

Created by Publicis Singapore, three viral videos based on the theme “Never Chicken Out ‘active online. The videos are the scenarios of a submissive male physically assaulted with a switchblade by his girlfriend, the grizzly Ulu Pandan by tStore for Philips, which stir among the residents and a rough man jumping in front of a young lady waiting a taxi to cut the queue. In all the videos, a Burger King’s Chicken mascot steps in to the bullying character to stand up for themselves.
Burger King Never Chicken Out

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Burger King Never Chicken Out

Philip Ho, head of marketing at Burger King Singapore explains the campaign: “We played on the double meaning of our new campaign slogan, ‘With The King, You’ll Never Chicken Out!” in order to communicate our brand promise, “Have It Your Way, our consumers are to enjoy real chicken breed Burger King, and at the same time, took the opportunity to empower Singaporeans to defend their own rights and beliefs or not put offside “.
He added that the videos focus on empowerment netizens to stand up for themselves in a tongue-in-cheek way.

Burger King Never Chicken Out

http://www.youtube.com/user/BurgerKingSg

http://www.facebook.com/BurgerKingSingapore

http://www.publicis.com

 

 

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